What is An Ideal World?
An Ideal World is a brand new Brand Agency.
We Evaluate Brands by talking to you, your employees, your customers, your suppliers and your enemies. We get to the very DNA of what your Brand represents to your customers and how you can be of value to them.
We Invent & Develop Brand Strategies by unearthing real consumer insights and chiselling out pertinent Brand truths.
We Express Brand Strategies through communications that have a demonstrable effect on your bottom line. With the ultimate goal of creating World Class Brands.
Why does An Ideal World exist?
The average consumer is bombarded by over 1300 Brand communications every day. Out of those, they remember only two.
In an ideal world yours will be one of them. We use salient creativity as a weapon to cut through the clutter and get your Brand noticed.
Who inhabits An Ideal World?
Brands. Big Brands. Small Brands. Super Brands. Super Dooper Brands. You don't have to be big. You just have to believe that you can be.
DHL started off with three guys flying documents personally from San Francisco to Hawaii.
The thing successful Brands have in common is that they all believe their Brand is not just a logo, a typeface or a colour palette. It's a living breathing entity that has a personality.
A personality that interacts with its customers. Your Brand is what your customers buy. Not just physically, but emotionally too. You have to ask the question: How does my Brand matter to my customers' lives?
Who works in An Ideal World?
People who have worked on some of the most famous Brands in the world. People who believe it's a sin to fritter clients' money away producing wallpaper. (Unless of course, you actually produce wallpaper.) People who have the ability to create Brand strategies that Engage, Convince and Convert new customers to your Brand.
Will I be more successful in An Ideal World?
Yes is the short answer. We will set a realistic business objective with definable parameters. They may be to increase market share, increase Brand awareness, or get a better ROI from your marketing budget. Whatever the goal, we will meet it. If your Brand isn't successful then our Brand won't be either.
For example, the Coca Cola Brand, not the factories, not the trucks, not even the secret formula, just the Brand alone, is valued at $67 billion. Not bad for an Atlanta pharmacist.
Can my Brand live in an ideal world?
Of course. By putting your Brand at the core of all your business activities, you will have to ask some searching questions, face some home truths and make some brave decisions. But in doing so, you will transform your Brand communications into ones which have a demonstrable affect on your bottom line. After all, Branding isn't just a part of your business activity. Your Brand is your business activity.
Thank you for visiting An Ideal World.
Where is An Ideal World?
In the centre of Manchester, above a pizza restaurant. (Told you it was ideal.)
Can your Brand be the best Brand in its sector? It can in An Ideal World.
Call David Milligan Croft, our Managing Director, for a Free consultation.
T: 00 44 (0) 161 831 1597
M: 00 44 (0) 773 881 3171
5 Ridgefield, Manchester M2 6EG, England.
With special thanks to:
Chemistry Strategic Communications, Owens DDB, Cawley Nea/TBWA, McCann Erickson, Irish International BBDO, BRAHM, Propaganda and Huet & Company.
'Blue lake' Photography courtesy of Dave Campbell Photography, 5 Great Ship Street, Dublin 8, Ireland. www.dcp.ie
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